Clean CRM data: every record verified before your reps act on it.

Records are validated and refreshed continuously as things change — not on a weekly or monthly cleanup cycle. Drift is caught as it happens, not weeks later.

That's available too. For a large backlog or a data migration, the same capture → standardize → dedupe → enrich pipeline runs as a scoped batch job instead of continuous monitoring.

Yes, especially for merges and hierarchy changes, which are hard to reverse cleanly. AI does the heavy lifting on speed and scale; a human keeps the accuracy and the accountability.

Every change is logged with rationale, not silently overwritten — so Data Governance teams have a documented record for each decision.

CRM data hygiene, also called CRM data cleansing or data scrubbing, is the ongoing work of keeping CRM records accurate, complete, consistent, and free of duplicates. Most teams do it in periodic cleanup projects. Qore does it continuously, so data quality doesn’t slip between projects.

Data cleansing fixes what’s already in your CRM: it removes duplicates, standardizes formats, and corrects wrong names and addresses. Data enrichment adds or refreshes what’s missing, such as a verified current address, an updated industry code, or the parent company. Qore does both in the same pipeline.

Data decay is the gradual loss of accuracy in CRM records as companies move offices, change legal names, merge, or are acquired. Records that were correct when they were entered quietly go stale. Qore catches these changes as they happen instead of waiting for the next cleanup.

Corporate hierarchy mapping shows a company’s full organizational structure: its ultimate parent, direct parent, subsidiaries, group-owned companies and branches, each with a verified address. It is also called corporate linkage, a corporate family tree, or an account hierarchy in Salesforce, Dynamics and HubSpot. Qore links each CRM account into this structure, so parent-child accounts roll up correctly, reps see the whole corporate family, and a cold lead can become a warm upsell.

Exact-match rules treat “Meridian Supply Co.” and “MERIDIAN SUPPLY COMPANY INC” as two different companies. Qore’s duplicate account detection uses AI fuzzy matching: it compares names, addresses, and other fields the way an analyst would, groups records that belong to the same company, and proposes one golden record. Data teams call this entity resolution, identity resolution, or record linkage. Every merge is reviewed by a human before it’s applied.

An org chart shows people and reporting lines inside one company. A corporate hierarchy shows companies: which legal entities own or control which, from the ultimate parent down to subsidiaries and branches. Qore maps corporate hierarchies, not employee org charts.

Address validation checks that an address exists and is formatted correctly for mail. Address verification goes further and confirms it is the right address for this company, where the business actually operates. Qore does both: it standardizes the address and confirms it against live sources.